Monday, 23 July 2012

There are Super Heroes – and then there’s the £1Million Super Bear…

Children’s book author Grandpa Super Bear (AKA Bruce King) aims to raise £1 million for children’s charities by giving away free copies of his best selling book …

The children’s book ‘How To Be A Super Bear’ was published in the UK in March 2012 and in Sweden in May where it shot to No 1 on several best selling book charts.

The author is Bruce King who has previously written several best selling business and personal development books for adults. He decided to write books to inspire children and to raise money for children’s charities after undergoing a heart by pass operation in 2011. Now he aims to raise £1 million by just giving the book away.

Here is how he explains why this approach should be so successful in helping reach his target:

“By giving away the eBook version, by promoting the offer on YouTube and through social media, and by encouraging people to pass on the message that the book is free, I expect the  YouTube promo video and the free offer to go viral.  When people visit our website to download the free copy, there is an option to make a small, voluntary donation and I am sure most will give something. They have so far and with so many millions of people in the English speaking world and the extraordinary reach of the internet, I really think our target is realistic. We just need all the help we can get to let as many people as possible know about it.”

How To Be A Super Bear consists of seven heart-warming stories in one volume, each written in a friendly and cuddly style and to teach children some really important life lessons. The free copy is downloadable at

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