Children’s book author Grandpa Super Bear
(AKA Bruce King) aims to raise £1 million for children’s charities by giving
away free copies of his best selling book …
The children’s book ‘How To Be A Super
Bear’ was published in the UK in March 2012 and in Sweden in May where it shot
to No 1 on several best selling book charts.
The author is Bruce King who has
previously written several best selling business and personal development books
for adults. He decided to write books to inspire children and to raise money for
children’s charities after undergoing a heart by pass operation in
2011. Now he aims to raise £1 million by just giving the book away.
Here is how he explains why this approach
should be so successful in helping reach his target:
“By giving away the eBook version, by
promoting the offer on YouTube and through social media, and by encouraging
people to pass on the message that the book is free, I expect
the YouTube promo video and the free offer to go
viral. When people visit our website to download the free copy,
there is an option to make a small, voluntary donation and I am sure most will
give something. They have so far and with so many millions of people in the
English speaking world and the extraordinary reach of the internet, I really
think our target is realistic. We just need all the help we can get to let as
many people as possible know about it.”
How To Be A Super Bear consists of seven
heart-warming stories in one volume, each written in a friendly and cuddly
style and to teach children some really important life lessons. The free copy
is downloadable at www.GrandpaSuperBear.com
No comments:
Post a Comment